ARMSTRONG FIELD INC.
Real Estate
Where Your Dreams Become Reality
©
Real Estate for Salem, Peabody, Danvers, Beverly
and the Entire Northshore of Massachusetts

Happy
July 4th!

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Are You Thinking About Selling Your Home?

  • Fact #1: Over 84% of home buyers search the internet for their new home.

  • Fact #2: With over 200,000 hits per month, ArmstrongField.com is the #1 independent broker web site for people specifically searching for homes in Salem and on the North Shore of Massachusetts. Wouldn't you want your home listed here?

THE FIRST STEP TO SELLING YOUR HOME IS TO
FIND OUT WHAT YOUR PROPERTY IS WORTH IN TODAY'S REAL ESTATE MARKET WITH A

FREE, NO OBLIGATION
, MARKET ANALYSIS!

Maybe you are considering moving to a larger home or to a different area, downsizing, or perhaps investing in a multifamily home. Whatever the reason, we can provide you with an estimate of what you would receive for the sale of your home in today’s market.

CLICK HERE FOR A FREE MARKET ANALYSIS FOR YOUR HOME


What is a Market Analysis?
A market analysis is a report which takes information from homes comparable to yours that have sold in the last six months, are currently listed for sale, and that were listed but did not sell. By comparing your home to these other properties in reference to size, style, location, features, condition, amenities, time on market and several other factors, we can give you an accurate forecast of the price that your property would sell for if it were to be sold today


Dogbert - The real estate agent. Don't pick an agent like this. Choose carefully when looking for a real estate agent to market your most valuable possession.
Choose the Realtor® you will use to market your home carefully.

If you are falling behind in your mortgage payments, facing foreclosure,
or owe more to the bank than your home is worth,

CLICK HERE FOR HELP

What Makes Armstrong Field, Inc. Stand Out From Other Real Estate Companies?

Service & Marketing. Yes, it’s that simple. Nobody pays more attention to detail or provides more personalized service than us. We stay in touch with you throughout  the home selling process, explain all the steps involved, make sure all deadlines are met, and take care of all the details. We handle all aspects of the sale of your property, from negotiating the offers (with your input, of course) and dealing with all the individuals, attorneys, city officials and financial companies involved, to processing all the paperwork, coordinating schedules and making sure the entire process flows smoothly - right up to the closing day.

Each home we list is unique. Keeping this in mind, we develop a strategic marketing plan to reflect each property’s individual characteristics. From setting the price with an accurate market analysis and choosing the advertising media, to creating listing sheets and ad copy, each home is promoted to emphasize the qualities that will appeal to the buyers we are targeting.

All properties are listed with the Massachusetts Multiple Listing Service, allowing thousands of co-operating Realtors® to have immediate access to the information on your property. This maximizes the exposure of your home to potential buyers, which, along with our comprehensive marketing program, results in offers on your home that are better in quantity and quality.

SEE OUR MASSACHUSETTS REAL ESTATE MARKETING PLAN
 

- Why Should I Choose Armstrong Field, Inc. As My Realtor?
- Our Marketing Plan For Your Home
- A Word on Discount Real Estate Companies
- Why Should You Use a Realtor?
- Commonly Asked Questions About Seller's Agents
- Straight Answers About an Agent's Role 
Are You Selling Your Home Yourself?
Home Selling Articles & Advice

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Getting Your House Ready to Sell
   Disconnect Your Emotions
   Make Your House "Anonymous"
   The First Step - Removing Clutter
     The Most Important Room in the House
     The Rest of the House
   Fixing Up the House Interior
     Cost of Repairs
     Plumbing & Fixtures
     Ceiling, Walls & Painting
     Carpets & Flooring
     Windows & Doors
     A "Sensitive" Topic
   Fixing Up Outside the House
     Landscaping
     Is Painting Required?
     The Front Entryway
     The Back Yard

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Want to Start Off With a High Sales Price?
   When You Meet With Agents
   A Sales Practice Called "Buying a Listing"
   What Happens Behind the Scenes
   Dropping Your Price -- Too Late
   Realtors Talk to One Another About Your Agent

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Types of Listing Contracts
   Open Listings
   One-time Show
   Exclusive Agency Listings
   Exclusive Right to Sell

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Details of a Listing Contract
   Price and Terms of Sale
   Real Estate Commission
   Multiple Listing Service
   Agency and Salesperson Responsibilities
   The Lockbox
   Resolving Disputes with Your Agent

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Listing Commissions and Related Issues
   About Commissions
   Some Commission-Related Questions
   How and When the Commission is Earned

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The Listing Agent & Basic Marketing
   The "Real" Role of a Listing Agent
   The "For Sale" Sign
   Flyers and the Brochure Box

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The Listing Agent - Marketing Your House to Other Agents
   The Multiple Listing Service
   Office Preview
   Broker Preview
   Sending Flyers to Agents
   Marketing Sessions

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The Listing Agent - Marketing Your House to Homebuyers
   The Purpose of Advertising in General
   Real Estate Office Advertising
   Individual Agent Advertising
   Open Houses

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Showing Your House to Home Buyers
   Convenience & Availability
   Why You Should Not be Home
   Lighting
   Fragrances
   Pet Control
   The Kitchen Trash
   Tidiness Counts
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