Is Now the Right Time to Sell Your Beverly MA Home?

The decision to sell a home is often influenced by personal circumstances, but the timing can be significantly impacted by prevailing market conditions. For homeowners in Beverly, Massachusetts, understanding the local real estate pulse is paramount to achieving a successful sale. Beverly is more than just a city; it's a community renowned for its "small town charm coupled with a city identity". Known affectionately as the "Garden City," it boasts miles of coastline, expansive public parks, and abundant open spaces, offering a lifestyle that appeals to a broad spectrum of buyers. Furthermore, its thriving downtown area provides diverse recreation, shopping, and dining experiences, reinforcing its status as a top destination for living, working, and leisure. This inherent appeal sets a strong foundation for sellers in the Beverly market.  

Beverly Market Snapshot: Key Trends and Statistics (2024-2025 Outlook)

A data-driven understanding of the Beverly real estate market reveals a nuanced picture of recent activity and future projections. In 2024, Beverly experienced a slight contraction in home sales, with a 1.7% decrease from 355 sales in 2023 to 349 in 2024. Despite this minor dip in volume, average prices saw a robust increase of 7.6%, climbing from $723,596 in 2023 to $778,406 in 2024. More recent data from May 2025 indicates the median sold price reached $799,450 , while the average home value, according to another source, stood at $748,609, reflecting a 2.4% increase over the preceding year. It is important to note that slight variations in reported average or median home values across different sources (e.g., Lamacchia, Zillow, Movoto) can arise from differing methodologies, data collection dates, or the specific types of properties included in their analyses. The consistent upward trend in prices, however, remains the most critical takeaway for sellers.  

In terms of market activity, the number of homes listed in Beverly increased by 14.1% in 2024, from 333 to 380 properties, and pending sales also rose by 10.1%, from 318 to 350. The speed of sales remains relatively swift, with a median of 14 days to pending as of May 31, 2025. However, another report indicates properties sold after 21 days on the market in May 2025, a slight increase from 16 days the previous year. This suggests a subtle shift in market dynamics. While the market began 2024 favoring sellers, it exhibited a movement towards buyers later in the year, characterized by increased activity and a heightened need for competitive pricing. Despite this recalibration, Beverly maintained its status as a seller's market in May 2025, signifying that buyer demand continues to outpace the available housing supply. Looking ahead, a market rebound is anticipated in 2025, with 2026 projected to be a historically significant year as sales normalize. This forward-looking perspective suggests sustained appeal for homeownership, driven by factors such as fixed payments, equity growth, and potential tax benefits, which reinforce its long-term value over renting.  

Understanding Beverly's Unique Appeal to Buyers

Beverly's allure to prospective buyers stems from a combination of its vibrant community, strategic location, and comprehensive amenities. The city is celebrated for its "perfect blend of coastal charm and modern convenience," offering a diverse range of properties from "elegant historic homes to contemporary residences". This variety caters to different lifestyles and preferences, broadening its buyer pool.  

Beyond aesthetics, Beverly boasts an excellent public school system, complemented by numerous private school options. With 7 public schools, holding an average rating of 6 out of 10 by GreatSchools, and 12 private schools, the city provides strong educational foundations for families. Its strategic location on the North Shore, approximately 26 miles from Boston, offers easy access to major transportation arteries like Route 128. The presence of five commuter rail stations, a municipal golf course, and even an airport further enhances its accessibility and convenience, making it an attractive place to live, work, and play.  

The demographic profile of Beverly also underscores its stability and appeal. In 2023, the city had a population of approximately 42,408 people, with a median age of 39.5 and a median household income of $103,739, representing a 4.23% increase from the previous year. A significant homeownership rate of 60.1% in 2023 further indicates a community where residents are invested long-term, signaling stability and desirability to potential buyers. These factors collectively contribute to Beverly's strong market position, making it a compelling choice for those seeking a balanced and enriching lifestyle.  

What Drives Home Values in Beverly's Top Neighborhoods

Differences are often driven by factors such as proximity to specific amenities, the quality and reputation of local schools, access to the coastline, and the unique characteristics and property types within each area. A property situated near a highly-rated school or offering convenient access to a commuter rail station, for example, might command a higher price than a comparable home in a less accessible area. For sellers, understanding the specific value trends and unique selling propositions of their particular neighborhood is essential. This granular understanding allows for a more precise pricing strategy that aligns with buyer expectations and maximizes the property's market potential.  

Initial Steps for Selling in a Competitive Market

Embarking on the home selling journey requires proactive planning. The initial steps involve a crucial financial assessment and preliminary preparation of the property. First, homeowners should ascertain their home's current market value. Utilizing online valuation tools can provide an initial estimate, offering a glimpse into what buyers might be willing to pay in the current market. However, these online estimates should not be mistaken for a definitive listing price; they serve as a starting point for discussion with a real estate professional. Concurrently, it is vital to calculate your home equity and estimate the net proceeds you can expect from the sale. This financial clarity is fundamental for future planning.  

Beyond the numbers, physical preparation of the home should begin early. Starting the process of packing and decluttering non-essential items is highly recommended. This not only reduces stress closer to moving day but also creates a more spacious, organized, and visually appealing environment for potential buyers during showings. A decluttered home allows buyers to better envision themselves living in the space, rather than being distracted by personal belongings. Simultaneously, it is prudent to begin researching and identifying a top local real estate agent, as their expertise will be invaluable in navigating the subsequent stages of the selling process.  

Your First Move Towards a Successful Sale

The Beverly, MA real estate market presents a compelling opportunity for sellers in 2025. With appreciating property values and sustained buyer interest, strategic preparation and informed decision-making are key to a successful outcome. Understanding the nuances of local market trends, from overall price increases to neighborhood-specific valuations, empowers sellers to approach the process with confidence. The initial steps of assessing your home's value, decluttering, and beginning your search for a qualified real estate professional lay the groundwork for a smooth and profitable transaction. By leveraging Beverly's unique appeal and preparing your home strategically, you are well-positioned to attract the right buyer and achieve your selling goals.

Jim Armstrong
Armstrong Field Group
Aluxety Real Estate